From May 24 to 28, 2022, Phuc Thinh Export Import Investment Corporation (PTEXIM) participated in showing and introducing products at Thaifex – Anuga Asia 2022 Fair to promote spices products on the international market.
Thaifex – Anuga Asia 2022 is known as Asia’s leading Food and Beverage Fair, attracting world’s largest enterprises in the F&B field. Along with the opening of countries after 2 years due to the pandemic, this year’s Thaifex at the IMPACT Muang Thong Thani International Convention & Exhibition Center (Thailand) showing many different products and services in 11 food segments of 1,603 organization; 51,535 trade visitors from 111 countries, double the amount of the most recent Fair in 2020.
This is considered an opportunity for Vietnamese export companies to expand trade connections – business cooperation with global enterprises. According to Mathias Kuepper, Managing Director of KoelnMesse Exhibition and Convention Center: “Thaifex – Anuga Asia 2022 is a playground that helps businesses reduce challenges, allows F&B businesses to collaborate and speed up value. This leads to increased diversification, growth opportunities, innovation, operational optimization and value creation for stakeholders.”
In the 05 days of the Fair, PTEXIM brings many typical Vietnamese spice products with high quality, good for consumers’ health such as black pepper, white pepper, cinnamon, Star anise, Ginger… The booth received the attention and appreciation of partners, buyers, and visitors. Through the event, PTEXIM captures more market trends to flexibly adjust product lines to be more suitable.